#abtesting
#web
#figma
#GrowthBook
Checkout screen A/B test
Checkout screen A/B test
Checkout screen A/B test
Checkout screen A/B test
Checkout screen A/B test
Checkout screen A/B test
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
When we redesigned the checkout screen, we had to make sure that our design decisions were based on data, and we were able to do this through A/B testing.
2024 Jan - present
Timeline
Product Designer
Role
2024 Jan - present
Timeline
Product Designer
Role
Background
Background
The available data was out of date. It was necessary to obtain up-to-date data on user behaviour and device features.
The objective was to test the checkout screen in accordance with the requirements of "checkout redesign" project. It was also necessary to incorporate A/B testing into the redesign process.
The available data was out of date. It was necessary to obtain up-to-date data on user behaviour and device features.
The objective was to test the checkout screen in accordance with the requirements of "checkout redesign" project. It was also necessary to incorporate A/B testing into the redesign process.
Goals
Goals
1
Reduce time
The first goal is to reduce the time required to complete the payment flow.
1
Reduce time
The first goal is to reduce the time required to complete the payment flow.
1
Reduce time
The first goal is to reduce the time required to complete the payment flow.
2
Highlight benefits
To highlight the benefits of the annual subscription option, which allows customers to choose between an annual and a monthly subscription.
2
Highlight benefits
To highlight the benefits of the annual subscription option, which allows customers to choose between an annual and a monthly subscription.
2
Highlight benefits
To highlight the benefits of the annual subscription option, which allows customers to choose between an annual and a monthly subscription.
Proccess
Proccess
1
Contol + 2 options
The current and two test variants were to be tested, totalling three screens. For this purpose, the checkout screen was designed as two variants.
1
Contol + 2 options
The current and two test variants were to be tested, totalling three screens. For this purpose, the checkout screen was designed as two variants.
1
Contol + 2 options
The current and two test variants were to be tested, totalling three screens. For this purpose, the checkout screen was designed as two variants.
2
Minimum difference
It was important to ensure that there was a minimum change between variants. If there are multiple changes, it is not clear why the variant is considered the winner or loser.
2
Minimum difference
It was important to ensure that there was a minimum change between variants. If there are multiple changes, it is not clear why the variant is considered the winner or loser.
2
Minimum difference
It was important to ensure that there was a minimum change between variants. If there are multiple changes, it is not clear why the variant is considered the winner or loser.
3
Analysing the test results
The information obtained from the interview was analysed and insights were gained from this information.
3
Analysing the test results
The information obtained from the interview was analysed and insights were gained from this information.
3
Analysing the test results
The information obtained from the interview was analysed and insights were gained from this information.
Test resaults
Test resaults
The winner of the initial test was the 'control' variant. We will continue to design variants based on the results of the tests. I will provide updates on the new tests as they are run. Please stay tuned for further updates.
The winner of the initial test was the 'control' variant. We will continue to design variants based on the results of the tests. I will provide updates on the new tests as they are run. Please stay tuned for further updates.
Tools
Tools
Figma
GrowthBook
Conclusion
The findings of the research provided valuable resources for numerous projects. The most significant of these was the "checkout redesign" project.
Through this project, BluTV gained valuable insights into its potential users, their activities and behaviours. With these insights, it has been more successful than before in converting potential users into actual users.
