Skills
Agile, Lean UX and Design Thinking methodologies
Startup experience (2x acquisitions during tenure), as well as mid-to-enterprise level org. experience
Design sprints and Design Thinking facilitation
Rapid UX prototyping, validation, and user testing
Extensive B2C, B2B, Enterprise, SaaS experience
Human-centred & customer-focused solution
User-centred organisational changes and driving design maturity improvements.
Usability, accessibility standarts
How I work
Step 1
Discovery & Research
Understanding more about the problem space, considering potential solutions and learning about the customer.
Step 2
Principles
Crafting design principles to help guide design decisions, and ensure alignment amongst the team.
Step 3
User Journey
Diving deep into the user journey and exploring user stories, personas and user decision making.
Step 4
Design Exploration
Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing, gaining feedback and working through the problem.
Step 5
Research
Collecting user reedback Througn concept testing to help validate solutions and identify any opportunities for refinement.
Step 6
Design Refinement
Refining a chosen direction and polishing the design in preparation for engineering handoff. Ensuring rationale is clearly documented.
Step 7
Handoff
Working closely with engineering and product to ensure a successful handoff and QA'ing the implementation.
Step 8
Monitoring
The work isn't done! We monitor our products performance to uncover ideas for improvement.
✨ Project highlights
Experience
April 2023 – July 2024
BluTV
Sr. Product Designer
At BluTV, I oversee the user experience across Smart TV, web, iOS, and Android platforms, specifically focusing on the registration, login, and account deletion processes for media content consumption. In addition, I lead research initiatives aimed at converting casual visitors into long-term, loyal users.
July 2022 – January 2023
Yolda.com
Product Designer
I work as a product designer on one of the two major items that is intended to serve as both a shipper and a carrier.
I am in charge of the entire journey experience, from the start of the shipping until its conclusion.
May 2021 – June 2022
ID Creative
Design Lead
I established and oversaw a design team comprising graphic designers, digital marketers, video editors, and copywriters. Through collaborative efforts, my team and I played a pivotal role in driving the company's expansion.
Jan. 2019 – Aug. 2021
Freelance
UX Designer
As a Freelance UX Designer, I specialise in creating intuitive and engaging user interfaces for web and mobile applications. I conduct user research, design wireframes and prototypes, and perform usability testing to ensure optimal user experiences. I collaborate with clients to deliver tailored solutions that meet their specific business needs and user goals.
Aug. 2020 – May. 2021
Adel Kalemcilik
Project Specialist
I designed a STEAM toy product at Adel Kalemcilik, supported by the Ministry of National Education, to enhance the cognitive and emotional intelligence of children aged 9-12.
2015 – 2017
KY Architecture
Interior Designer
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Education
2024
Master's Degree, Industrial Design Engineering
Karabuk University
2021
Bachelor's Degree, Industrial Product Design
Karabuk University / Graduated first in the department
Tools
Figma
Jira
Confluence
Basecamp
Google Analytics
Hotjar
Mixpanel
Metabase