#uxresearch
#interview
figjam
Identify casual visitors
Identify casual visitors
Identify casual visitors
Identify casual visitors
Identify casual visitors
Identify casual visitors
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
By analysing the behaviour of casual visitors, our objective was to design a guest page that better serves their needs.
2023 - present
Timeline
Product Designer
Role
2023 - present
Timeline
Product Designer
Role
Background
Background
BluTV currently has information and data about its current users, but lacks data and information about its potential users. To address this, we set out to recognise and understand potential users. If successful, we would be able to make potential users loyal users.
BluTV currently has information and data about its current users, but lacks data and information about its potential users. To address this, we set out to recognise and understand potential users. If successful, we would be able to make potential users loyal users.
Goals
Goals
1
To identify visitors who may be potential users in the future.
To recognise our casual visitors and increase the engagement rate of our guest page for them.
1
To identify visitors who may be potential users in the future.
To recognise our casual visitors and increase the engagement rate of our guest page for them.
1
To identify visitors who may be potential users in the future.
To recognise our casual visitors and increase the engagement rate of our guest page for them.
2
Increase the engagement rate
To recognise our casual visitors and increase the engagement rate of our guest page for them.
2
Increase the engagement rate
To recognise our casual visitors and increase the engagement rate of our guest page for them.
2
Increase the engagement rate
To recognise our casual visitors and increase the engagement rate of our guest page for them.
Proccess
Proccess
1
Scope
Research, observe, and understand Turkish youth aged 18-24.
1
Scope
Research, observe, and understand Turkish youth aged 18-24.
1
Scope
Research, observe, and understand Turkish youth aged 18-24.
2
Accessing existing information
Tables received from the customer relations team and desktop research.
2
Accessing existing information
Tables received from the customer relations team and desktop research.
2
Accessing existing information
Tables received from the customer relations team and desktop research.
3
Creating an assumption
Creating a persona based on the obtained data and making assumptions about it.
3
Creating an assumption
Creating a persona based on the obtained data and making assumptions about it.
3
Creating an assumption
Creating a persona based on the obtained data and making assumptions about it.
4
User interviews (Are the assumptions correct?)
interviewing suitable people (5+) for the created persona.
4
User interviews (Are the assumptions correct?)
interviewing suitable people (5+) for the created persona.
4
User interviews (Are the assumptions correct?)
interviewing suitable people (5+) for the created persona.
5
Mapping
Visualizing all data obtained through desktop research and user interview outcomes.
5
Mapping
Visualizing all data obtained through desktop research and user interview outcomes.
5
Mapping
Visualizing all data obtained through desktop research and user interview outcomes.
Persona
BluTV's current user data indicates that the majority of our users are in the 18-24 age range. Therefore, the age range of the potential user target audience was determined as 18-24.
BluTV's current user data indicates that the majority of our users are in the 18-24 age range. Therefore, the age range of the potential user target audience was determined as 18-24.
Participants
Personal interviews were conducted with people in the identified age groups. Interviews recorded with webcam :)
Personal interviews were conducted with people in the identified age groups. Interviews recorded with webcam :)
Empathy map
Conclusion
The research surfaced actionable insights into the behaviors and unmet needs of casual visitors, revealing key opportunities around content discoverability, SEO optimization, and guest experience on mobile and smart TV platforms. Based on these findings, a roadmap was outlined to redesign the guest interface and optimize user flows to support higher conversion rates.
Although the implementation phase did not proceed due to my transition from the company, the research provided a validated strategic foundation for future growth and conversion-focused design iterations.
