#designsystem

#web

#Figma

BluTV Checkout screen

BluTV Checkout screen

BluTV Checkout screen

BluTV Checkout screen

BluTV Checkout screen

BluTV Checkout screen

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

BluTV is Turkey’s first and largest local subscription video on demand service which is globally available to all Turkish and Arabic speaking audiences. 

Blutv checkout screen
Blutv checkout screen
Blutv checkout screen
Blutv checkout screen
Blutv checkout screen

2023 - present

Timeline

Product Designer

Role

2023 - present

Timeline

Product Designer

Role

Background

Background

As s Sr. Product Designer at Blutv, I recognized the importance of optimising the checkout process within our platform. Analysis of user feedback and key performance indicators revealed that the checkout experience was a significant pain point for our users, leading to higher cart abandonment rates. In response, I initiated a project focused on redesigning the checkout screen for A/B testing.

As s Sr. Product Designer at Blutv, I recognized the importance of optimising the checkout process within our platform. Analysis of user feedback and key performance indicators revealed that the checkout experience was a significant pain point for our users, leading to higher cart abandonment rates. In response, I initiated a project focused on redesigning the checkout screen for A/B testing.

Goals

Goals

1

Increase Annual Subscribers

1

Increase Annual Subscribers

1

Increase Annual Subscribers

2

Reduce Payment Flow Time

2

Reduce Payment Flow Time

2

Reduce Payment Flow Time

3

Emphasize Annual Subscription Choice

3

Emphasize Annual Subscription Choice

3

Emphasize Annual Subscription Choice

Solutions

Solutions

1

Simplicity and Clarity

One of the key strategies employed was to prioritize simplicity and clarity in the redesigned checkout flow. By removing unnecessary steps and minimizing distractions, we aimed to streamline the user journey and make it easier for users to navigate through the checkout process with clear and intuitive steps.

1

Simplicity and Clarity

One of the key strategies employed was to prioritize simplicity and clarity in the redesigned checkout flow. By removing unnecessary steps and minimizing distractions, we aimed to streamline the user journey and make it easier for users to navigate through the checkout process with clear and intuitive steps.

1

Simplicity and Clarity

One of the key strategies employed was to prioritize simplicity and clarity in the redesigned checkout flow. By removing unnecessary steps and minimizing distractions, we aimed to streamline the user journey and make it easier for users to navigate through the checkout process with clear and intuitive steps.

2

Mobile Optimization:

Recognizing the increasing importance of mobile devices in online transactions, a significant focus was placed on optimizing the checkout experience for mobile users. This involved implementing mobile-first design principles and ensuring that the checkout flow was seamless and efficient across various screen sizes and devices.

2

Mobile Optimization:

Recognizing the increasing importance of mobile devices in online transactions, a significant focus was placed on optimizing the checkout experience for mobile users. This involved implementing mobile-first design principles and ensuring that the checkout flow was seamless and efficient across various screen sizes and devices.

2

Mobile Optimization:

Recognizing the increasing importance of mobile devices in online transactions, a significant focus was placed on optimizing the checkout experience for mobile users. This involved implementing mobile-first design principles and ensuring that the checkout flow was seamless and efficient across various screen sizes and devices.

3

Trust and Security Enhancements:

Another critical aspect of the solution was to enhance trust and security throughout the checkout process. This included incorporating visual cues such as security badges and clear messaging to reassure users about the safety of their transactions, thereby reducing concerns and increasing confidence in completing the purchase

3

Trust and Security Enhancements:

Another critical aspect of the solution was to enhance trust and security throughout the checkout process. This included incorporating visual cues such as security badges and clear messaging to reassure users about the safety of their transactions, thereby reducing concerns and increasing confidence in completing the purchase

3

Trust and Security Enhancements:

Another critical aspect of the solution was to enhance trust and security throughout the checkout process. This included incorporating visual cues such as security badges and clear messaging to reassure users about the safety of their transactions, thereby reducing concerns and increasing confidence in completing the purchase

4

Improvement error messages

The payment screen is one of the most sensitive screens in the system. For this reason, I have redesigned the error messages here to minimise the occurrence of errors.

4

Improvement error messages

The payment screen is one of the most sensitive screens in the system. For this reason, I have redesigned the error messages here to minimise the occurrence of errors.

4

Improvement error messages

The payment screen is one of the most sensitive screens in the system. For this reason, I have redesigned the error messages here to minimise the occurrence of errors.

Simplicity and Clarity

Usability testing played a pivotal role in validating the effectiveness of the redesigned checkout screen within the Blutv platform. Through a combination of moderated and unmoderated testing sessions, we observed user interactions, collected feedback, and analyzed key metrics such as task completion rates and time on task. This data informed further iterations and ensured that the final design resonated with Blutv users and met their specific needs and expectations.

Mobile Optimization:

Usability testing played a pivotal role in validating the effectiveness of the redesigned checkout screen within the Blutv platform. Through a combination of moderated and unmoderated testing sessions, we observed user interactions, collected feedback, and analyzed key metrics such as task completion rates and time on task. This data informed further iterations and ensured that the final design resonated with Blutv users and met their specific needs and expectations.

Usability Test

Usability testing played a pivotal role in validating the effectiveness of the redesigned checkout screen within the Blutv platform. Through a combination of moderated and unmoderated testing sessions, we observed user interactions, collected feedback, and analyzed key metrics such as task completion rates and time on task. This data informed further iterations and ensured that the final design resonated with Blutv users and met their specific needs and expectations.

Conclusion

The redesigned checkout screen, developed within the Blutv ecosystem and informed by user research, iterative design processes, and usability testing, represents a significant enhancement over the previous iteration. A/B testing enabled us to gather empirical evidence of the impact of the redesign on conversion rates and user satisfaction within the Blutv platform. Ultimately, the project underscored the value of a user-centric approach to product design and highlighted the importance of continuous iteration and testing in delivering a superior user experience tailored to Blutv's audience.

Contact Linkedin · ©2025 Serdar Suyunov

No data is being tracked ✌️

Contact Linkedin · ©2025 Serdar Suyunov

No data is being tracked ✌️

Contact Linkedin · ©2025 Serdar Suyunov

No data is being tracked ✌️

Contact Linkedin · ©2025 Serdar Suyunov

No data is being tracked ✌️

Contact Linkedin · ©2025 Serdar Suyunov

No data is being tracked ✌️